The days when social media was a medium of communication between friends are long gone. People are now literally living within social platforms.
From communication to shopping, social media dominates every aspect of our lives.
Talking about business, each platform offers unique opportunities to market products, but none shine as bright as Instagram when it comes to visual marketing appeal.
In a single scroll, you’ll see brands showcasing their product in engaging reels, creating shoppable posts or stories. Knowingly or unknowingly, we are watching them, thinking about buying them, and most importantly, learning about the brand.
The natural aesthetic ambient of this platform, along with continuous creative updates, has made Instagram a paradise for businesses.
Among all the facilities it provides for business, Instagram Shop has taken retail marketing to the state of the art. If you are thinking of setting up one for your brand, we hear you.
In this article, we will guide you through the step-by-step process of how to set up an Instagram Shop and describe all associated information.
So, without any further ado, let’s start our journey.
What is an Instagram Shop
Instagram Shop is a feature available on mobile apps where businesses can use their profiles as a shoppable storefront for their Ecommerce website. It’s like renting a place on Instagram to sell your products, but for free.
If you set up a shop on Instagram, a dedicated Shop button will be created on your profile. Inside the IG store, you can create customized product categories, fill in product details, and add buttons that will take users to your website.
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